PSA: brace yourself you’re about to get dizzy.

Spotify Wrapped needs no introduction. So allow me to get straight to the point. It’s impossible for me to fit all 200+ assets from Instagram, Facebook, Snapchat, TikTok, Twitter, Reddit, Pinterest, YouTube, Digital ATV, Digital Ads, VICE Display, Fahrgast Displays, Ströer DOOH, Mercedes-Benz Arena DOOH. Phew, I am out of breath just listing them, so here are just a few highlights.

The visual concept was set by Spotify US, but the local fun was all us.

Wrapped_MarkForsterVIZE_1200x628_1.jpg
Wrapped_GuteDeutsche_1200x628_2.jpg
Wrapped_YT_badmomzjay_3.gif
Wrapped_YT_FynnKliemann_4.gif
Wrapped_Bananenbrot_970x250_5.jpg
Wrapped_Balkonien_970x250_6.jpg
Wrapped_4x5_zoewees_7.gif
Wrapped_4x5_rotemutzeraphi_8.gif
Wrapped_4x5_clueso_9.gif
Wrapped_4x5_capitalbrafeatcro_10.gif
Wrapped_4x5_celine_11.gif
Wrapped_4x5_mathea_12.gif
Wrapped_4x5_apache_13.gif
Wrapped_4x5_provinz_14.gif
Wrapped_4x5_lea_.15gif.gif
Wrapped_9x16_dariadaria_16.gif
Wrapped_9x16_lindazervakis_17.gif
Wrapped_9x16_festundflauschig_18.gif
Wrapped_Apache_DOOH_24.png
Wrapped_LindaZervakis_DOOH_25.jpg
Wrapped_FynnKliemann_DOOH_26.jpg
Wrapped_gute_deutsche_22.jpg
Wrapped_mercedes-benz+arena_23.gif

Agency: Granny GmbH. Role: Creative lead.
Credits to everyone involved.