Creative Direction & Copy
Cairo born. Paris grown. Berlin Sworn.
Random facts about me
It is physically impossible for me to open my eyes under water. I’ve got no clue why. I have a thing for acrylic painting — something about painting in layers fascinates me. Mandarines are evil. Please never eat them around me. Ever. I am possibly the only Egyptian who doesn’t live for mango season; sadly everyone back home holds that against me. The beach is my favourite place to be, yet I am terrified of the sea. I love people I can be weird with. If you run into me, chances are I’m in a black hoodie, uggs, or birkenstocks. I blame ChatGPT for ruining the em dash for those of us who knew how to use it.
Awards
- There’s nothing comic about Dyslexia — Dyslexia Scotland, 2023
- The French Arabic — Renault Egypt, 2016
- Wall and Chain — Airbnb, 2015
- Six Degrees of Separation — Amnesty International, 2015
Clients
Germany & Egypt — Airbnb, BMW Motorrad, Hyundai Europe, Kia Europe, Manscaped, NewMotion, Pringles, Renault Egypt, Spotify, Trettmann, Genesis, Dyslexia Scotland.