Hyundai Europe
Looky looky
WRITE HEADLINES ABOUT EV FEATURES THEY SAID. IT WILL BE FUN THEY SAID. AND FUN IT WAS.
People’s fears and skepticism of EVs can be quite irrational sometimes. And when fears are irrational, so should their reassurance be. Which is why we decided to play on emotions, with humorous messaging rooted in local relevance. At the end of the day, humans are fairly simple beings. Speak their language, and you’re in.
Agency: Innocean Berlin. Role: Copy.