Genesis

what you choose to do with your time is your business.

After almost two years of lockdowns and restricted living, the world had to start looking at luxury in a different way. Choosing the intangible pleasures of life over material possessions. So, what makes a luxury brand more luxurious than the rest? Their promise to always respect and protect your time, whatever you choose to do with it.

Together with twelve-time kiteboarding champion Sabrina Lutz and director Salomon Ligthelm, we defied the norms of kiteboarding with the “Sand Kiter” film.

Agency: Innocean Berlin. Role: Script.
Credits to everyone involved.