Renault Egypt
Looky looky
WHEN IT’s not your client, but you crack the brief anyway.
Sometimes leading with your heart instead of your head pays off. Lucky for me, Leo Burnett Cairo and Renault Egypt believed the same to be true. And that’s how this simple insight, deeply rooted in culture, helped fix a decades-long disconnect between the French automotive brand and Egyptians. Yes, all 100M of them.
CALLIGRAPHY BY YOURS TRULY.
Agency: Leo Burnett Cairo. Role: Concept + Calligraphy.
Credits to everyone involved.